Garage Project Fresh IPA

MARCH 2021
        I collaborated with Garage Project, a brewery based in New Zealand, to create the label for its monthly Fresh IPA. For September’s design, they wanted something that was busy, dynamic, and colorful. 

After discussing a few concepts, we decided to go with an image of a meteor crashing into the earth, with a house in the distance. Space for the logo was created near the bottom area of the meteor, and the final design was moved slightly off center to reveal more of the image from the front of the can.
Base background design